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Global Business School & Research Centre

Guest Session on ‘How to use Linkedin for Employability’

Thursday, September 05, 2019 |GLOBAL BUSINESS SCHOOL & RESEARCH CENTRE Tathawade, Pune 411033 |Guest Lecture

Mr. Rohit Oak, corporate trainer was invited in the campus on 5th September 2019 to conduct asession on ‘How to use Linkedin for Employability’. Social media is aneffective low cost, mass penetration medium that can be optimized for jobsearch, job post and hiring. Mr. Oak started his session with recent data oftoday’s youth and social media with video imaging. He explained the importanceof building a profile in LinkedIn, its network and brand awareness. Heelaborated the importance of thoughtfully crafting the main headers of theprofile namely:

• Photo

• Headline

• Summary

• Experience

• Education

• Skills andexperience

• Courses

• Projects

• Recommendationsetc.

He gave a briefdescription of the LinkedIn profile layout and information input.Recruiters’ suo moto connect with job seekers by reading their headline andsummary. Also, the recommendations available in the profile are of immense valuethat highlights the strengths of the profile. Hence to get good recommendationson one’s profile is utmost necessary.

He narrated theopportunities people have got through this portal through his personalexperience. Students were then directed to prepare their own profile onLinkedin. Mr. Oak then interacted with them on the workbench and suggestedmodification as per individual profile requirement. It was an insightfulsession making the students aware of the fundamentals of creating aprofessional profile on Linkedin.