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Global Business School & Research Centre

Session on Importance of Digital Marketing for Start-ups

Saturday, November 20, 2021 |Global Business School and Research Centre (GBSRC) |Events

As a part of initiative towards promoting start-up and innovation activities among the students, Global Business School and Research Centre (GBSRC), in association with DPU's Institution’s Innovation Council, had organized "Session on Problem Solving and Ideation Workshop". This session was conducted on Saturday, 20th Nov 2021. The speaker for the event was Mr. Govind Chandak, having a diverse background working for the MEP Department of Shapoorji Pallonji & Co.Ltd, and then at a booming Digital marketing Agency known to be merkle- Sokrati which has helped launch digital and influencer strategies across industries and geographies with the world’s most iconic brands.. This session was attended by more than 160 participants.

The objective for organizing this event was

a. To create awareness about digital marketing and its role in the new age of start-ups.

b. To create awareness about pre-requisites before getting into any start-up.

The event started by welcoming the speaker for the event. Student volunteers compered the event successfully. They introduced the speaker, Mr. Govind Chandak and handed over the session to the

speaker. In his speech, Mr. Govind Chandak explained the meaning of digital marketing and importance of going digital, told pre-requisites one should follow before getting into a start-up, what start-ups can do for free like SMM, SEO, E-mail marketing, CRM setup, website or app creation.

Moreover, maintaining social professional profile like frequently sharing content and keep in touch with employers of desired companies on various social media platform such as LinkedIn, Instagram and Clubhouse. He explained social media behavior to be constantly available. To be a good digital marketer one should practice guesstimates, analytical reasoning, & psychometric tests and always have ready to learn attitude and start taking small projects.

Students were able to know various tools and websites that they can use for marketing their start-ups and that too free of cost for small scale. Students were able to know what ways they can use to optimize the investment made in SMM. Students got to know the importance of websites and sharing content on a regular basis over different platform. Students got to know about the homework that they should do before getting into a start-up.

The webinar ended with a question-and-answer session followed by a vote of thanks.