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Global Business School & Research Centre

Orientation Session for All Students & Faculties of Institute by Innovation Ambassador Dr. Sharmishtha Deshmukh

Thursday, June 17, 2021 |Virtual |Events


A Virtual orientation session on entrepreneurship, Innovation, and start-up was organized by Global Business School and Research Centre (GBSRC) and DPU foundation for innovation, Incubation, and Entrepreneurship on Thursday, 17th June 2021. The session started with brief information about the Ministry of Education’s Institutes Innovation Council (IIC) given by Ms. Shraddha Kadam followed by an introduction given by Ms. Asmita Turaskarr. Around 56 participants were present.

The speaker was Dr. Sharmistha Deshmukh, who is an assistant professor at Dr. D. Y. Patil Vidyapeeth’s Global Business School and Research Centre since the last seven years. Dr. Deshmukh’s seven research projects have been published in a reputed research journal. She holds an MBA degree in Marketing Management from Gujrat University and Ph.D. in Marketing Management from Sardar Patel University Gujrat. Recently she has been nominated to work as an innovation ambassador for the Ministry of Education's IIC.

Dr. Deshmukh started the session with an entrepreneur quiz to understand the student’s caliber. Many students took the quiz and posted their scores. She spoke about the characteristics of an entrepreneur and explained the Ds and Fs of entrepreneurs. Then she started explaining the importance of trial and error and how not to get disappointed upon failing by giving the example of Thomas Edison, how he failed multiple times before getting a successful result on electric bulb. She mentioned how he knew 1000 different ways to get successful by failing 1000 times.

She explained the difference between innovation and invention and how to commercialize it. She explained it is important to commercialize ideas and spoke on the topic of validation of products and services. Observation, conducting Market Research are the key aspects. She also took an innovation quiz and asked students to post their scores explaining what the score meant and how innovative students are. Then she explained what start-ups are and the different steps government is taking in promoting and supporting them. Then she spoke about the ideas and how they are just flash of sight you have to grow and nurture them or they might die and someone else might implement the same idea. She spoke about basic elements of creativity. She also touched upon the topic of patenting the ideas and its importance.

She shared the equation of start-up, eligibility criteria, funding methods, and five elements of success. It was a very interactive session. In the end, Dr. Naim Shaikh spoke about how the college is working its best with the help of IIC at GBSRC. Their aim is not just to impart knowledge about innovation but to implement it and how college will support the start-up idea. The session was concluded by the vote of thanks given by Ms. Ratna Singh.

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