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Dr. D.Y. Patil Dental College & Hospital

Guest Session of Questionnaire Design

Monday, February 25, 2019 |gbscGlobal Business School & Research Centre, Tathawade, Pune |Guest Lecture

A corporate guestsession was organized on 25th February 2019 at GBSRC, on the subject of“Questionnaire Design”. The session was delivered by Dr. Ruby Chanda, AssociateProfessor SIMS, Pune along with Dr.Tajamul Islam, Associate Professor SIMS,Pune.

The session startedwith introduction and felicitation of the guest speakers. Dr.Ruby Chanda tookover the dais enlightening on what is questionnaire design and why it isimportant to design it in a systematic way. Dr. Ruby elaborated the topic bystating the importance of questionnaires in the fields of marketing, sales,business development and many more. She stated that basically a questionnaireis designed to know “why a customer goes for product A and not product B?” Sheshared that it is one of the research methods where it’s about exploring themarket, products, and customers (old or new).

Further, Dr. Tajamulelaborated the topic by explaining the do’s and don’ts viz the question shouldbe such that it should uplift the mood of respondent and encourage them torespond, usage of simple vocabulary, ignore religious questions or those that hurtthe sentiments of people, pre-test the questions before actual survey etc. Theentire discussion was supplemented with suitable examples that helped thestudents in understanding how to design a questionnaire. He also talked aboutthe importance of a questionnaire design in marketing research.

At the end of thesession, a questionnaire was distributed by them wherein they asked us to givefeedback. While going through the questions, it gave the participants a clearidea as to how a questionnaire should be designed (factors like a sequence of questions,number of questions and the options provided etc). It was an interesting andinsightful session which provided guidelines to the students how to design aquestionnaire effectively.