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Global Business School & Research Centre

Certificate Course on Digital Marketing

Friday, January 10, 2020 - Saturday, January 11, 2020 |GLOBAL BUSINESS SCHOOL & RESEARCH CENTRE Tathawade, Pune |Seminar

On 10th & 11th January 2020, Mr. K Sarang was invited on campus to conduct a session on Digital Marketing. His session covered topics on Digital Marketing like Search Engine Optimisation, Digital Analytics and Online Ad Campaign Mr. Sarang shared real-life situations faced in digital marketing firms by giving case studies to work on. He also illustrated the various ad campaigns done by his firm and how could they measure response and create an impact online. The growing importance of the internet and mobile technology was highlighted. Evolution of marketing and changes in the various approaches to marketing were elucidated. An interactive session regarding the role of social media in marketing was held. The fading importance of brick and mortar shops and the touch and feel factor of goods was explained. Sir briefed about the various pros of digital marketing like cost-effectiveness, overcoming the place barrier etc. The increasing job prospects in the field of digital marketing were highlighted. Several other aspects like freelancing and monetizing blogs were dealt with. Practical sessions were conducted, where the students were asked to create their own innovative blogs and websites in order to promote their ideas. The session was informative and has opened up a new career avenue for students.