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Global Business School & Research Centre

Guest lecture on MARKETING AND ANALYTICS USAGE

Saturday, March 02, 2019 |GLOBAL BUSINESS SCHOOL & RESEARCH CENTRE Tathawade, Pune |Guest Lecture


Guest lecture forMBA students was held on 2nd March 2019. The Guest speaker for the occasion wasDr. Anugamini Priya who is an assistant professor at “Symbiosis Institute ofManagement, Pune. The session was designed to discuss “MARKETING AND ANALYTICSUSAGE” making students familiar with the business world.

She spoke about:

• Importance ofbusiness analytics and marketing

• Importance ofresearch

• Questionnaire

• How to conductgood research

• Also theimportance of leadership and what is “leads to” & qualities of leadershipwhich indicates leadership was discussed.

 

The students wereasked how to create a questionnaire and what type of questions is required toask. It was an informative session and a good learning experience. 

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