Global Business School & Research Centre

Past Event

“Marketing Mix in Corporate World”

WhenSaturday, March 04, 2017    
WhereGlobal Business School & Research Centre Tathawade (Seminar Hall)
Description “Marketing Mix in Corporate World” was organized for the MBA students. The speaker of the session was Ms. Kanchan Gawande Director – Nex1 Marketing & Consultancy Pvt. Ltd. Speaker explained the 'marketing mix' (also known as the four Ps) as a foundation concept in marketing. She defined marketing mix and its need as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". Marketing mix refers to four broad levels of a marketing decision, namely: product, price, promotion, and place. She also explained that the Marketing practice has been occurring for millennia, but marketing theory emerged in the early twentieth century. The contemporary marketing mix, or the 4Ps, which has become the dominant framework for marketing management decisions, was first published in 1960 and the guest also elaborated its importance in Pharmaceutical Management World by giving pertinent examples. 
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