Dr. D Y Patil College of Physiotherapy conducted a guest lecture on “Marketing in Physiotherapy: from clinical practice to professional growth” on 3rd Dec 2016. The resource person for the lecture was Mr. Mukesh Nayak, Director, Physiotimes Magazine. Dr. Tushar J. Palekar, Principal, Dr. D Y Patil College of Physiotherapy, welcomed and felicitated the guest along with Dr. P. N. Razdan, Vice Chancellor, D Y Patil Vidyapeeth, Pune. Dr. P. N. Razdan spoke a few words on the importance of physiotherapy in the society. Dr. Kedar Sule, Assistant Professor, introduced the resource person. The guest lecture was attended by the UG and PG students along with the faculty of physiotherapy. Mr. Mukesh Nayak spoke about the various ways of creating awareness of physiotherapy at all the levels in the society. He inspired the budding physiotherapists to dream about their goals in life related to physiotherapy, showed the ways of how these goals can be achieved and how they can be successful. The “Marketing Mantra” given by Mr. Mukesh Nayak for uplifting the physiotherapy profession was following the 3Cs of success: clinical expertise, commercial skills, and customer service. The lecture ended with a vote of thanks by Dr. Tushar J. Palekar.